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In chapter one, we want to look at why we’re prioritising coaching, and why now.

No two of our customers are the same. When we asked what goes into their decision to fly with us, they are all unique...

Click each person to hear their story.

Let’s focus on: Recognising our changing customer expectations

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Why do we coach?

We’ve seen a lot of change here at Qantas. The needs of our customers are in a state of change, and our business and careers are growing with those needs. We want all those day-to-day moments to add up to a level of service that keeps pace with our customer’s expectations. It’s our job as leaders to plot a course for ourselves and for our teams through this change. It’s no small ask, we’d all agree. That’s why we believe investing in the coaching skills of our frontline leaders makes so much sense, building leadership with trust.

“Flying used to be a big adventure and it still can be.”

“But, there’s more to my choice of whether I fly – and who I fly with – now.”

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